Digital Marketing / Internet marketing / Online Marketing are among the most used terms of the marketplace today. However, it is sadly just a bunch of jargon for most of your companion who hear it and use it to convey their minds. What exactly is digital marketing and what part of it is essential for today’s business customer? We’re here to break it down for you personally personally in the simplest words possible.
Online Marketing in actual fact marketing of your product or service onto digital platforms so as to contain onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is it. That is what Online marketing is. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is absolutely. Digital / Internet marketing is really a wider concept as compared to social media marketing in the sense that, all social media platforms are available digitally i.e. via the internet. However, there are other platforms that fall under digital marketing with the exception social media promotion and marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a associated with developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. It is actually a way to get higher rankings previously search results inside the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every web marketer as it helps you stand out on the list of sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it in order to products that have a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple times. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy these so as to keep reminding them with regards to their visit to managing costs.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for a big digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771